Consumer Behavior and Economic Decisions

Produktbeschreibung

Consumer behavior is one of the most prominent fields of research, development, and application of economic decision theories. These are decisions about the use of scarce resources, such as money, time, or effort, and they are subject to many influences – economic decisions in general and consumer decisions in particular rarely follow the normative rational choice model. This collection presents empirical papers on consumer behavior and economic decisions that include the accuracy of consumer perception of prices and price increases, the perception and acceptance of foreign products, imagery processes and spending, emotions and purchase decisions, financial satisfaction and saving behavior, and financial management in the private household. All contributions demonstrate the wide range of perspectives and theoretical frameworks that can be brought to this applied field of research at the intersection of psychology and economics, and they provide future directions for theory development and practical applications, such as marketing, consumer counselling, or policy.

Table of Contents


Editorial

Economic and Psychological Determinants of Consumer Behavior by Erich Kirchler & Erik Hoelzl


Review Article

The Division of Household Tasks and Household Financial Management by Gerrit Antonides


Original Articles

The Accuracy of Consumers’ Perception of Future Inflationary Price Changes by Fabian Christandl & Tommy Gärling

The Impact of Transaction Utility on Consumer Decisions: The Role of loss Aversion and Acquisition Utility by Stephan Muehlbacher, Erich Kirchler, & Angelika Kunz

Mortality Salience and Worldview Affirmation Strengthen Support for Foreign Products by Daniel Sullivan, Eva Jonas, & Barbara Jodlbauer

When Imagery Influences Spending Decisions: The Role of Ownership Simulations by Bernadette Kamleitner

The Influence of Anticipated Emotions on Consumer Decisions: Examining the Role of Product Type and Belief in Adaptation by Maria Pollai, Erik Hoelzl, Luise Hahn, & Alexandra Hahn

Why Do People Save? The Influence of Financial Satisfaction and Income on Saving by Eva Traut-Mattausch & Eva Jonas


Horizon

Consumer Decisions as a Central Research Topic in Economic Psychology by Erik Hoelzl and Erich Kirchler


Call for Papers

“Task Switching”: A Topical Issue of the Zeitschrift für Psychologie by Iring Koch & Marcel Brass